Aveda are always mindful of the following consideration when formulating a product:

• The raw materials for ingredients used in the products.
• The impact on the communities and their ecosystems which provide those raw materials.
• The processing of raw materials into the ingredients for the products.
• The impact of the finished products on people and the environment.

Aveda strives to ensure products will not only benefit their customers through exceptional performance, but that they will positively impact the people and economies from which the productís ingredients are sourced.

Find the Aveda Hair Colour that’s right for you!

Full spectrum permanent hair colour

Aveda’s permanent hair colour offers endless shade choices from outrageous shades to purely natural looks and amazing grey coverage results.

Full spectrum deep hair colour

Designed for naturally dark hair, full spectrum deep hair colour provides the ideal balance of lift and tone for a naturally cool results.

Green Ingredients means that they originate from renewable, sustainable, or organic plant-based sources and are naturally-derived, meaning the majority of the ingredient is derived from plant or mineral sources.

Green Ingredients do not negatively impact the ecosystems from which they are sourced and are biodegradable having been through an environmentally friendly production processes.

• There is less risk of scalp irritation.
• The salon environment is far more pleasant, as there is no ammonia gas.
• There is a reduced risk of an allergic reaction – we use the lowest level of PPD’s (pigment) possible to effectively colour the hair (our average is 0.33%, as opposed to the legal maximum within the EU of 4%).
• Colour correction is made easy as there is no damage to the hair.
• Your hair will benefit form improved condition and shine due to lower ph of the colour systems.
• All Herb UK products (manufacturers of Organic Colour Systems) are accredited by ‘Choose Cruelty Free’ (CCF). CCF is an independent, non-profit organisation which actively promotes a cruelty-free lifestyle.
• As a member of the Cosmetics Toiletry & Perfumery Association (CTPA), Herb UK is actively working to promote practices that do not require animal testing, and using non-animal tested ingredients.

Naturally Better Colour

Organic Colour Systems is the first-ever range of permanent colours made from the maximum amount of certified organic ingredients and the minimum amount of chemicals to colour hair as naturally as possible.